I KNOW HOW COMPANIES CAN THRIVE IN THIS ECONOMY

This week is the International Toy Fair in New York City, and this year, the news media is reporting not only about the new toys but also about how LEGO is one of the companies that is thriving in this economy. I know why.

 

Why do I know this? 

 

For several reasons:

 

First, I know because I just did some research for them that explored exactly what was going right for the company—in their marketing efforts, in their product offerings, in everything. We used a systematic method of primary research to pinpoint their strengths. Along the way, we also uncovered a whole bunch of opportunity areas for them as well! As you can understand, due to client confidentiality, I’m sorry to say that the information uncovered cannot be shared with you. But the mindset can be shared … you should learn from them and discover what YOU do well … which leads me to the next point.

 

Secondly, I know because I know the mindset of this company, that is, a mindset of marketing diligence, fierce product development and quality standards, and consumer prioritization. This is a company that is tapped into the consumer. They are prioritizing consumer research, getting (and staying!) with the heart of the consumer.

 

Are you?