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Entries by Rahna
In October, there is a focus on shutting down the garden, carving pumpkins and eating candy corn. But after everyone is done with the monsters, witches and zombies of Halloween, everyone’s attention turns to the activities of November, and some just want to skip right to December. This year in particular, I’ve noticed that there […]
The other day I wrote a blog about how, to support your personal brand, you should have a headshot ready in case someone needs it. A lot of people fuss over this, as they find fault with every picture ever taken of them. Here’s a clue: The picture doesn’t have to be perfect, as it […]
If you are doing your own SEO work, you may be getting lulled into a false sense of security because of Google’s penchant for personalization. Everybody knows how important it is to be on page one of Google for the keywords relevant to their industry. Have you ever typed in your most relevant industry keywords […]
As a personal branding expert, it’s my job to make sure that my clients are positioning themselves for success in every business situation, so when I see missed opportunities to strengthen one’s brand, it drives me crazy. Here are two examples: #1: One of our clients agreed to have a press release sent out about […]