Storytelling Marketing

Do you think marketing is hard or scary? You won’t after you watch this!

Strong Words Build Your Confidence (And Your Brand)

Here’s something new! In my quest to make sure your have access to great advice to actively manage your personal brand, I thought I’d create a short video once a week to inspire your confidence and give actionable steps to build your brand. Check it out here:


How does your personal brand convey during interviews? On the eve of many college graduations, I thought I would offer recent college graduates some free interview advice.

I have found that, in general, truth is always more unbelievable than fiction. I have been on all sides of the hiring process–as hiring manager, voting member of the team, and interviewee. I’m always astonished at the crazy things people do and say in interviews. The following is a list of DON’Ts that actually happened, outrageous behaviors I have personally witnessed in interviews.

  1. DON’T Show up late. The candidate was in the final round of interviews–with the CEO of the organization!!! She showed up 25 minutes late and didn’t really apologize or explain herself! What was she thinking?
  2. When asked “what is your dream job?” DON’T describe something totally different than the job or career for which you are applying. I understand explanations about how this position you’re interviewing for might be a steppingstone to your perfect job, but I had a VP/COO candidate for a nonprofit organization who told me his ideal job was to be a Broadway producer. Dead serious. Wanted to be in the theater. I don’t even know what to say about that.
  3. DON’T answer the question, “why are you interested in this position?” with “because the money is really good.” While that may very well be true, no one likes a moneygrubbing job whore.
  4. DON’T admit to being dumb as a stump. I believe the exact words the person used were “I barely graduated. It was a miracle they gave me a diploma!” In general, stupidity is not a desirable personal branding trait. This falls under the category of TMI (Too Much Information) and happens with staggering regularity.
  5. DON’T describe how you always wanted to work for [insert wrong company name here]. Do your research. At the very least, look up the website of the organization’s name and remember it!
  6. DON’T lie about what you did or about where you worked. Background checks, people! You have to know that somehow, you’re going to be found out!
  7. When someone explains that a drug test will be needed when applying for this job, DON’T ask, “what kinds of drugs do you test for?” Big red flag.
  8. DON’T hit on the person doing the interview. Just to be clear, you need a job, not a date! Enough said.
  9. DON’T lean in conspiratorially and make racially-charged remarks about people of another faith or ethnicity. The remarks this person made were so offensive, I can’t even repeat them here.
  10. DON’T admit that you’ve been on “literally hundreds of job interviews and no one will hire me.” This does not instill confidence in the interviewer about hiring you, and it will not boost your personal brand.

I’d love to hear your horror stories of bad interview behavior. Help me build a list of crazy things you’ve experienced during job interviews too! Tell me what dreadful/hilarious/unspeakable things people have done or said on a job interview with you.

Thanks in advance for adding to the comments below. I can’t wait to hear what you have to tell me!


Someone forwarded this article to me, and I love it! The author is Pastor Steve Dunmire, who speaks about the lessons he’s learned from a variety of difficult people in his line of work. Despite the fact that my work in marketing is worlds apart from his, the lessons still resonate with me.

Here are the top ten things he said:

1) Difficult People Have the Nerve to Say What Everyone Else is Thinking

2) Difficult people help me develop thick-skin

3) Difficult people reveal my insecurities

4) Difficult people make me clarify what I’m doing

5) Difficult people show me I am doing something right

6) Difficult people create supporters

7) Difficult people make me a better boss and the better subordinate

8) Difficult people drive me to prayer

9) Difficult people are not an obstacle to conquer

10) I am someone’s difficult person

The article caused me to think about whether there are other lessons I would add to these:

1) Being angry or resentful doesn’t serve anyone. Holding a grudge even if it is completely justified well at least in my mind it is waste energy and time. Pouting and complaining doesn’t build my personal brand.

2) Sometimes clearly articulating what you don’t want helps you see what you do want. In my business, I want to work with positive, upbeat, respectful people; that’s what I’ll be looking for as I connect with potential clients.

3) How you deal with difficult people can speak volumes about your personal brand. My mother always taught me to have good manners. She also taught me that sometimes, good manners means putting up with other people’s bad manners.

4) Dealing with difficult people gives me the opportunity to practice more patience, more graciousness, more kindness (and these are good qualities to practice!).


I joined D’vorah Lansky’s Author’s Mastery Circle to get coaching from my book and more importantly, to get an accountability partner. Not only am I learning about how to build an author’s platform; I’m also learning the importance of community.

Community comes in many forms. I work with Jewish Federation of St. Louis, the community development organization that is building a community for Jews in St. Louis. They do so with events and activities that promote Jewish identity and help people connect.

This Author’s Mastery Circle is a community of like-minded people, all interested in growing as an author. The group is super supportive and the information sharing is great.

It’s making me feel that I should be promoting a community of people committed to supporting personal branding growth as well. How much more quickly would people grow and learn if they were supported by others who are trying to do the same thing.

Do you have any thoughts about this? Leave a comment; I’d love to hear!