Why Is SEO So Important?
The fact of the matter is that 81% of consumers start their search online for a product service. For searches with local intent, the numbers are even higher. This tells us that the vast majority of people at the beginning of the buying cycle use the internet and search engines to research a product or service they are interested in buying.
So why is SEO so important? Wouldn’t you like your brand and your website to be the first place that a potential buyer visits to learn more about the product or service you sell? SEO and content marketing can make that a reality.
A successful SEO campaign brings qualified traffic to your website, improves your rankings in the search engines for relevant search queries, and as long as there is nothing amiss with your website/brand/product, it should increase sales.