When I give talks about personal branding, I encourage people to figure out what it is that they are good at, what their core competencies are, what the activities are that bring them the most joy, where they add the most value. We refer to this as “breathing,” doing things that seem so easy to you. These activities, these qualities are a natural part of our personal brand and the strengths upon which we can build a successful career.
But then there’s the other stuff … those things we’re NOT good at, those activities that we seem to struggle with, that take us forever to do because we procrastinate, avoid or otherwise drag our heels. Database management, mailings, on-line coordination, blog postings, ad design, website updates — all tasks that are necessary … but maybe not your forté. Is it costing you business? Maybe you haven’t accepted that offer to give a speech to a roomful of your best prospective clients because you don’t think your slides will look any good. Maybe you need to get your brochure done and out the door. You’re happy with the copy, but you keep fiddling with the design because you don’t like what you came up with on your own. Maybe your brilliant speech hasn’t been transcribed because you don’t have time (or you know that it will take you forever to transcribe it yourself). OR, maybe you’re not spending enough time bringing in valuable new clients because your time is being used to complete these non-billable tasks yourself. Stop it!
This is where a virtual assistant can help. I’ve used a virtual assistant for over two years to help me with presentation development, brochure development, website development — even this blog and newsletter! If you hit a wall and you just can’t take it anymore, I can highly recommend Holly Koziol as the best virtual assistant EVER (in fact, I was the one who insisted she use that name for her business). Check out her website, and then contact her to discuss how she can help you too! You’ll be glad you did!