I read a theory about social media strategy today at Diana Huff’s B2B Marcom Writer’s Blog
It’s an excellent post (and subsequent conversation) about how strategy is over-rated when it comes to social media.
Her advice? Don’t try to get super-sophisticated with some complicated social media strategy. She advocates a Nike approach: “Just doit.”
Her argument? We, as marketers (and as human beings), instinctually know what to do when we get in to social situations:
- Be nice to people.
- Answer their questions.
- Respond to what they have to say.
- Post your own take on what is going on around you.
My favorite part of the post is this: “People recognize authenticity and like moths, want to hover near the source.”
I agree that we don’t need to over-think it, but even in her post, whether she knows it or not, she is advocating a strategy: Be authentic.