Website redesign is a critical part of any company’s success. We believe that your website is the hub of your overall presence, with all the other online activities activated to drive traffic back to your website. So it needs to be set up in such a way that it can capture visitors, turn those visitors into leads, and ultimately, assist with the overall sales process. People do business with people they know, like and trust, and a website is a great way to help your target audience get to know you.
While some of our clients come to us with fully developed website, often they are coming to us because they are not happy with their current digital presence. For each client, we will evaluate the company website, as well as competitor websites before making recommendations for changes or enhancements. Some clients want a complete website redesign, which we are happy to do.
For all of our website redesign projects, we develop graphic standards (based on company logo and color palette), logical site navigation, as well as in-depth content for visitors to better understand company capabilities. It is important to us that in all web redesign, we build a compelling, visually pleasing site and a logical structure for a visitor engagement. We will make sure there are mechanisms in place for fresh content to be added to the website on a regular basis and for that content to be distributed monthly to their database. It is critical that there are multiple conversion opportunities as well. All of this is search engine optimized in order to increase rankings and drive traffic. We optimize for relevant keywords (see our SEO section for more information on that).