Business was already going well, but they felt that we could benefit even further from adding search engine optimization to our marketing activities. Optimizing our website and investing in on-going SEO activities continues to provide strong ROI for us. The team at Beacon Marketing is always raising the bar and pushing for even greater results—more traffic, more leads, more sales.
We had all the building blocks to launch an search engine optimization campaign and were doing many things ‘right’ already, so when we focused on getting the SEO-specific aspects of our website right, we saw a big jump in our SEO metrics. Traffic continues to increase and the number of keywords for which we rank has more than doubled in the past year.