Social Media: Strategy or No Strategy?

Posted by Rahna on September 10, 2010 under Personal Branding, Social Media, Strategy | Be the First to Comment

I read a theory about social media strategy today at Diana Huff’s B2B Marcom Writer’s Blog

 It’s an excellent post (and subsequent conversation) about how strategy is over-rated when it comes to social media. 

 Her advice? Don’t try to get super-sophisticated with some complicated social media strategy.  She advocates a Nike approach:  “Just doit.” 

 Her argument?  We, as marketers (and as human beings), instinctually know what to do when we get in to social situations:

• Be nice to people.
• Answer their questions.
• Respond to what they have to say.
• Post your own take on what is going on around you.

My favorite part of the post is this: “People recognize authenticity and like moths, want to hover near the source.”

 I agree that we don’t need to over-think it, but even in her post, whether she knows it or not, she is advocating a strategy: Be authentic.

 Bravo, Diana.