What Is Your Leadership Brand?

Posted by jos on May 20, 2010 under Branding, Personal Branding | Be the First to Comment

A few weeks ago, a group of leaders in the insurance industry went through a day-long workshop to learn more about “Building Your Leadership Brand.”  Many people fall (or are thrust) into leadership positions by their extreme competence in a given area, but they don’t give much thought to what type of leader they want to be.

What is your personal leadership brand?  What do you stand for?  How can you contribute to your team, your company, your community?  In our Signature for Success program, leaders are challenged to think about the specific messages they convey to their direct reports, their broader teams and to their senior management and colleagues.  These sessions are very personal, as most leaders discover that they are passionate about something—customer service, absolute quality, excellence in their field, never giving up.  But our workshops don’t stop at simply discovering what individuals care about.  The magic of our exploratory work comes in the development of action plans for how best to convey this leadership to interested parties.  What specific action plans are you executing to project your leadership brand to others?  Do you have actionable plans in place to increase your exposure to (either internal or external) target audiences to increase your influence to your colleagues, your clients, your world?

If you’d like to have your leadership team inspired to greater effectiveness and influence in your company, give us a call.  We’d love to help!