Social Media Reading List

Posted by Rahna on October 8, 2009 under Uncategorized | Be the First to Comment

Recently, someone asked me to recommend some books on social media.  They wanted to understand the concepts behind social media and what is happening in those spaces.  Here’s the list I provided to them:

• The Cluetrain Manifesto is a classic, written in 1999 about the “coming” advent of engagement marketing, that predicts much of what has happened in the social media world.
• Groundswell, by Charlene Li and Josh Bernoff (Forrester research people)
• Tribes, by Seth Godin
• Trust Agents is a new book out by Chris Brogan (leading social media dude)

I hope you find them interesting.  If you have a book that you found particularly compelling, by all means, let me know.  I’m a book junkie who loves to learn!

Enjoy!