Best Of Social Media

Posted by Rahna on May 21, 2009 under Consumer Engagement, Digital Branding, Social Media | 2 Comments to Read

So today’s project is trying to find some great (current) examples of social media done right. I teach businesses about the necessary mindset for using Web 2.0 tools, and I have found that specific examples help them wrap their brains around a concept in a much more tangible manner.

So, who’s done a good job in engaging their consumer base in meaningful interaction that builds relationships and company value at the same time?

I’ll put this out there as a list to get some conversation started, but if you have others, I’m all ears:

· Entertainment industry

· Charity Tie-ins

· Viral campaigns

· Blogs

· Video

· iPhone Apps

· kids campaigns

· Mobile marketing

Tell me:

· What did they do that was so interesting?

· Why do you think it was so great ?

· How did they do it (what elements did they use)?

You can post something here as a comment or send a tweet to @Rahna.

Thanks!

Randall Cross said,

What did they do that was so interesting? We connect to one group passionately: Skaters. We don’t try and be an extreme sports iPhone app and web site. We cater only to skaters. Very targeted.
· Why do you think it was so great ? Authentic. Made by skaters. Attention to detail. Give the community the tools they need to communicate amongst themselves.
· How did they do it (what elements did they use)?
iPhone social application.
Social Web site (Drupal technology).
Mapped most every skatepark in the country as a starting point to create local conversation and connection. Skatepark finder was not used as a be all end all in itself.
Seo submissions said,

I found your post really interesting. I do part-time internet marketing for a couple of my clients. I found social bookmarking really helpful for promoting websites.