Celebrate Your Individuality

Posted by Rahna on March 16, 2009 under Personal Branding | Be the First to Comment

I gave a workshop on personal branding last night that was well attended and a ton of fun to do.  A group of about 40 people had gathered to find out how they could “recession-proof” their careers and strengthen their personal brand.  Every time I talk on this topic, I learn something new…and last night was no exception.

 

It seems the economic downturn is in full swing, as many in the audience were out of work.  There is always primary interest in personal branding from solo-preneurs and small business owners, but last night’s crowd was looking for new ways to stand out amongst a stack of resumes.  Many were energized with the thought of reinventing themselves, daring to take the opportunity to dream and explore what they could be, as well as what they have been.  Whether we are aware of it or not, we reinvent ourselves daily.  Make sure the new you is better than what you were yesterday.

 

One concept that was discussed is an expression that I first heard from Kim Kasparian, The Success Genie, is “make your quirks work.”  I find that so many people feel inadequate for the dreams they have.  They feel that their experiences aren’t right, their accomplishments aren’t big enough, or their networks aren’t deep enough.  I have to remind people constantly that it is precisely those unique experiences and “quirks” that make them unique.  Marketers are always looking for ways to position their products and companies as different, unique, and separate from the crowd.  When it comes to personal branding, you need to celebrate your individuality, as that is what will make you attractive … perhaps not to everyone, but definitely to someone–the right one. 

 

If you are job hunting, you don’t want to get lost in the sea of sameness that is overwhelming hiring managers nationwide.  There was a business coach in the audience who also enjoys helping people with dog training.  He simply needs to communicate to his clients how this personal passion enhances his work as a coach rather than sheepishly apologizing for his personal foibles.  He should delight in his unique approach to coaching that is wonderfully colored by his other talents.

 

Have confidence in your singularity.  Ask yourself:  “How can I make my quirks work for me?  How is that which I am currently viewing as weird or odd actually unique and compelling, interesting and different?”  When you can do this, you will have taken big steps to strengthening your personal brand.