I’m in love with skittles.com

Posted by Rahna on March 5, 2009 under Consumer Engagement, Media | Be the First to Comment

I love what the skittles.com team has done.

Just this week, skittles.com made a seismic shift in its website.  They made the bold move to transition their home page away from a standard, brochure-type web page that touts the wonders of Skittles, replacing it with a dynamic page that automatically monitors digital conversations.  Monday it was a Twitter Feed, Tuesdayfeatured their Facebook Fan page, and now the landing page redirects you to the ever-evolving Skittles facts posted to Wikipedia.  While the more “corporate” product-driven information is still there, the brand has embraced the consumer whole-heartedly, saying, in effect, “Whatever conversations our consumers are having is way more relevant and interesting than what we ourselves could say.” 

 

I LOVE IT!

It’s just a sign of things to come.