Pepsi Repents of Their Tropicana Packaging Sins

Posted by Rahna on February 23, 2009 under Branding | Be the First to Comment

Have you seen the Tropicana packaging recently?  OMG.  It’s horrible—generic, hard to distinguish between SKUs—just bad all-around.  My husband does all the grocery shopping in our household and when he first brought it home, I thought, “Geez, John really must be trying to save money if we are reduced to private label orange juice!”

 

But it wasn’t private label; it was just bad design.  For further discussion, see a related article here.

Fortunately, the bad design is going away.  Pepsi announced that it would return to its iconic “straw in the orange” visuals and abandon this dreadful, generic design from the Arnell Group. 

It just makes me wonder if they did any research on this design before going to market.  I cannot imagine the new design winning in any seriously significant way with loyal consumers. 

Note to self (and to the marketers at Pepsi and Arnell):  ALWAYS test things out before making such a very big, very public branding statement!