The Jolly Old Smoker

Posted by Rahna on December 1, 2008 under Strategy | Be the First to Comment

“Santa was a smoker!”  my son gasped. 

This is the comment that I overheard from my eleven year old this morning as he and my eight year old daughter were reading the Christmas classic “The Night before Christmas.”   

It made me chuckle and it made me realize how you have to stay abreast of the time.  You have to stay relevant.  Any depiction of Santa now with a pipe clenched in his teeth and a wreath of smoke around his head is simply not politically correct.  However, the use of reindeer power is very green and better today than ever before.   

So what you’re doing with your business to make sure that you don’t have any relics in your marketing efforts?  Are your communications politically correct?  If someone were developing a tagline today or designing your mascot, is there anything they would change?  Make sure you review your communications on a regular basis to be sure that they are abreast of the times.