Jump in the Fray

Posted by Rahna on October 27, 2008 under Social Media | Be the First to Comment

I have many opportunities to talk to a lot of social media experts and digital marketers, and the common trend among them all is no matter what industry, whether it’s children’s marketer or the insurance industry, everybody’s just trying to keep up. The landscapes for digital marketing are changing so rapidly with new opportunities and new applications coming all the time. Even the “experts” are having a hard time keeping up.  

My recommendation: jump in. You may not be perfect. You may not do it “right,” just the first time you do it, but that’s the great thing about this venue.  There is no one right or wrong way to do it.  The field is so new and ever-evolving, which means that you could become a pioneer in developing clever uses for this incredible technology.  See it as an opportunity rather than an obstacle.  One thing I know for certain: you can’t really understand, really know what the power of social media is unless you are participating.  

You can start by responding to this blog post.  What do you think about social networking?