Gen X moms versus Gen Y moms

Posted by Rahna on September 18, 2008 under Consumer Engagement, Media, Social Media | Be the First to Comment

ontinuing the discussion of my last post, I just read a bulletin put out by MediaPost’s Research Daily that recaps a study done for Parenting Magazine

http://www2.worldpub.net/images/parenting/pdf/MomMatters_JulyAug.pdf

The study shows the differences between Gen X moms and Gen Y moms in terms of where they are going for information and parenting guidance.  Here’s what it showed:

What Gen Y Moms Are Most Attached To
Â	Gen X EA* Index Vs Total Readers	Gen Y EA Index Vs Total Readers
Take/send photos with phone	106	127
Text message on phone	91	132
Maintain online profile	78	148
Own blog	71	149
Watch TV shows online	110	151
Create/share own video	96	154
Online community of moms	105	156
Read others’ blogs	86	160
Source: NewMediaMetrics, August 2008 (* Emotional Attachment (predictor of consumer purchase and media behavior)
 What Gen X Moms Are Most Attached To
Â	Gen X EA Index vs. Total	Gen Y EA Index vs. Total
Shop online	124	105
Rate/review products online	127	125
Use online photo site	129	116
Source: NewMediaMetrics, August 2008 (* Emotional Attachment (predictor of consumer purchase and media behavior)

So if you are going to grow your base with the coveted 18-34 year old crowd, you cannot ignore the social aspects of the internet.  Join in the conversation and get engaged.  You’ll find out quickly that your consumer is already there and already talking!