KISS

Posted by Rahna on July 24, 2008 under Strategy | Be the First to Comment

A friend of mine who is a copywriter sent me an email with the subject line “No Wonder We are Cranky” with a link to a YouTube video.  Anyone who has ever developed creative—an idea, an advertisement, copy for a brochure, a visual depiction of a process—has lived through this process. 

The video shows someone trying to develop creative, based on client specifications, consumer input, senior management desires and a whole host of other constraints that result in a creative mess.   

This should remind us not to over-think our communications.  Clear, simple, communications should be the goal.  In the age of over-segmented, super-researched, trying-to-please-all-people communications, remember the KISS principle that you heard about first in grade school: Keep It Simple Stupid. 

It doesn’t matter whether you are on the client side or the agency side, you will relate to this video.  For a little lighthearted humor, check out the video HERE:

http://www.youtube.com/watch?v=kU9YeOQm3Y0