Tim Russert’s Personal Brand

Posted by Rahna on June 16, 2008 under Personal Branding | Read the First Comment

One of the things I do is teach people about personal branding.  I encourage everyone to discover what is unique and wonderful about them, what excites and motivates them so that they can figure out how to spend more of their time doing work that they love.  I firmly believe that doing what you love, what you are naturally good at, draws success to you and builds a stronger personal brand. 

A perfect example of this is the recently departed Tim Russert, a man with unbridled enthusiasm in all that he did.  Talk about a HUGE personal brand.  Tim Russert, may he rest in peace, loved what he did and he did it with his own personal flair.  He interviewed with interest, asking the questions you and I  were thinking in our heads.  He trusted his own innovative instincts, setting the standard in his industry…and if the occasion called for it, he used a whiteboard.

Here’s a good way to honor his memory: Be unique. Love what you do.  Do it with infectious enthusiasm.  Trust your instincts for what you do.  And if the occasion calls for it, use a whiteboard.