Building Brands and Brand Ambassadors

Posted by Rahna on June 5, 2008 under Uncategorized | Be the First to Comment

I gave a talk today on Building Brands and Brand Ambassadors to a group of executives in the financial services industry.  The main thrust of my talk was to talk about the importance of marketing fundamentals and how savvy marketers are finding new ways to communicate their brand messages. 

The interesting thing about this presentation was the reaction that most participants had.   

None of the people in the room had ever heard of Twitter.   

These were not ancient executives on their way out.  These were people on the top of their game, in charge of new product development, in charge of managing their brands.   

I talked to them about the availability of “social media audits” and the strategy of hiring brand ambassadors to communicate your brand message in the digital world.  These executives were unaware that you could hire people to do such things. 

So, for those of you who are selling services in the digital world, your message is not getting out there enough.   

For those of you who are managing brands and are not factoring in the role of social media as a research tool, as a marketing tool, as an overall communication tool, you are missing the boat.   

In short, there is lots of opportunity, endless opportunity for both buyers and sellers of such services.