Business Week Blogs

Posted by Rahna on June 2, 2008 under Consumer Engagement, Social Media | Be the First to Comment

Did anybody see this week’s Business Week article, cover story on “Beyond Blogs:  What Business Needs to Know.”  This article is a recap or an update to a cover story done three years ago that stated “Blogs Will Change Your Business.”    The article talks about how technology has dramatically changed over the last three years.  Anyone following media can see how quickly social media has blossomed and is changing.  The major forces of YouTube, iTunes, Facebook, MySpace, Twitter, and Wikipedia are all discussed briefly.  If you are not up to speed on any of these digital phenomenon, if you are not figuring out how you can incorporate these into your marketing efforts, you are completely missing the boat.       I highly recommend this article.  But understand that it only scratches the surface.  There is so much now that can be done with social media marketing ; where are you engaging with your customers?