The Brand-Building Power of Passion

Posted by Rahna on March 24, 2008 under Branding | Be the First to Comment

I’m a firm believer in passion….both for you and your consumers.

For you:   If you have an opportunity to work in a company where you are a consumer of the products, you will have a MUCH easier time doing your job….plus, you’ll enjoy it a whole lot more.  Passion for your product translates through your work, whether it’s an advertising campaign, an e-newsletter, or an on-line community program.  Consumers are not stupid; they can smell a fake a mile away.  If you are trying to “sell” them something (rather than communicating with them about a great product or service you have to offer), they will know.  Your advertising won’t ring true, and your sales will suffer. 

For your consumers:

There are people who absolutely LOVE what you have to offer…people who are crazy about what you provide.  If  you have been around a long time, you may have on-line groups that connect with each other to talk about how great your product is, but even if you’re a small business, you can still leverage consumer passion…maybe you’re  an accountant just starting out doing your Uncle Ed’s taxes and your sister’s home-based business taxes….Your sister and Uncle Ed are happy that you are saving them time and money.  That is a firm foundation upon which to build.  That can grow into an empire.

So get passionate—look for more opportunities to add a little passion into your day, and watch your business blossom!