RABID FANS BUY HIGH-PRICED PRODUCTS

I attended The Learning Annex’s Wealth Expo this weekend in New York, and there are lots of marketing lessons to be taken from it. From Tony Robbin’s motivational session that talked about how anyone can achieve happiness by a change of mindset to Donald Trump’s typically self-aggrandizing and simultaneously sobering message that not everyone in the bright-eyed audience is cut out for entrepreneurialism, there were a diverse group of real-estate-related gurus in attendance. The weekend was a masterful sales machine, a 28-hour infomercial given to a highly motivated target audience of real estate junkies seeking wealth. Sales for the two days can be counted in the millions!!!

The weekend was informative on many levels. Here is what I learned: 

• Getting to the right target audience with a highly compelling time sensitive offer will result in massive sales no matter what the economic indicator show.

• I am glad I am not friends with Donald Trump. He admitted that he likes to hang out with losers because it makes him feel better about himself. 

• It is important to motivate your customers, not just inform. Marketers should strive to make their consumers feel–cherished, empowered, confident, satisfied–that what they are offering is going to positively impact their customers’ lives. 

This event will be discussed in more detail in the newsletter at beacon-marketing.com.