Public Relations Services
The modern PR landscape is complex and no longer comprised solelyof mainstream media. Today’s dynamic media environment also encompasses social media,online news publications and blogs among other online platforms. Media influencersnow include bloggers and other content creators who have the ability to share your story with those who matter most to you and your brand.
Traditional public relations channels and social media have now overlapped, which has facilitated quicker, wider and more direct contact with target audiences. Never beforehasnews been spread and shared so easily. The integration of traditional PR and social media serves as a powerful new forumthat can give you a competitive edge when used strategically.
In order to help you capitalize on this growing opportunity, Beacon Media’s public relations services are creative and designed to make you stand out.
Media List Development
Identifying where your story will be featured is critical to the success of your public relations campaign. After consulting with you to define the scope of your outreach, we will research quality sources and build a targeted list of relevant media contacts to be used for distribution of your story.Sources will be graded by relevance, popularity and topic to ensure that your media list is of the highest quality.
Press Release Development and Distribution
Beacon Media will write a compelling press release designed to attract media attention for your special event, company announcement or product launch. Your release will be search engine optimized and distributed using a variety of channels and methods. We will conduct media follow up and will provide you with a report tracking the distribution of your press release.
Guest Blog Writing and Outreach
Guest blogging is one of the most effective methods of cultivating quality connections with industry thought leaders and your targeted audience.Beacon Marketing will identify relevant, quality blogs and other online media publications that are seeking content from subject matter experts like you. We will collaborate with you to create compelling, creative content that will appeal to your target audience and that will adhere to the blog’s specifications.
Media Request Monitoring and Outreach
Beacon Media will help you build brand awareness and credibility by monitoring relevant opportunities for media coverage through a variety of private and public sources. We will present relevant journalistic queries to you for approval and will draft media pitches, as well as arrange interviews.