Written by Rahna Barthelmess for Southworth Blog
It is important to present yourself and your company in a very professional manner. You are trying to communicate to your clients and customers that you have something compelling to offer—something that solves a problem they have or meets a need in a truly unique way. So you will want to be professional in the way that you deliver your message to your target audience.
Professionalism is conveyed in many different ways, both “internally” and “externally.” You should take some time to think about both.
Internal professionalism communicates to your customers that you have the knowledge, expertise or background to deliver for them. Think about what skills your customer would expect you to be strong in, and then find ways to subtly convey that professionalism to them. Are there educational milestones or certifications that would be meaningful to your clients? Have you or your company won any awards that would impress them? Put these on your company letterhead or include them in your proposals.