Promotions work, even for the consumers that don’t take advantage of it! Have a look at this post about the best customer service email I’ve ever received. It’s humorous and enlightening. Here’s what I get from it:
Outrageous offers absolutely create buzz.
Outrageous customer service absolutely creates buzz.
Customer complaints should always been seen as an opportunities in disguise, usually an opportunity to deepen the relationship with customers. The key ingredient here was to empathize and appreciate what the customer is looking for (even when you cannot supply it).
There are people out there with a delightful sense of humor. Question: Are you viewing your customer’s complaints as opportunities? What can you do to ensure that your customer service creates buzz? Here’s the post: http://consumerist.com/consumer/good/amazon-sends-best-customer-service-e+mail-ive-ever-received-332639.php