“I’m looking for a strategic partner who cares about the whole business and who can take us to the next level, not some agency that only cares about their own interests and chasing the latest shiny penny.”
That’s how Ellen Mughal, Vice-President of Marketing and Business Development for McCaffrey Health Center, described her needs for a digital agency when she first came to Beacon Marketing. Strategy and a higher sense of professionalism: that’s what they were looking for, and that’s what they got.
Dr. Sean McCaffrey, his wife Rebecca and the rest of the McCaffrey Health Center team have built their holistic health and wellness practice by developing and fostering a Facebook following, hosting a local weekly radio show in Springfield, Illinois, and appearing on a weekly TV segment on the local Fox affiliate. With a twofold goal of heightening awareness of the company brand and bringing Dr. McCaffrey’s personal brand profile to a more national audience, Beacon Marketing conducted a brand audit to identify the strengths upon which to build the brand and the gaps in brand presence that should be eliminated in order to take the brand to the next level.