Susan Mackasey, our digital PR specialist for Beacon Marketing, explained, “We had two really strong elements to leverage: our knowledge of the media world and Dr. Sean’s considerable knowledge base across a range of holistic practices. We used our expertise in digital PR publications to build a plan that would provide international exposure and widen Dr. Sean’s credibility across a broad spectrum of media outlets.”
Public Relations has always been a powerful way to build a reputation of a person or a brand, but through the universal reach available in our digital world, it is possible to quickly build exposure and ratchet up perceived authority incredibly quickly. All it takes is a strong strategic focus.
We took the time upfront to research appropriate media outlets who would be interested in sharing Dr. Sean’s expertise and advice, choosing only the most distinguished, high domain authority publications/websites to partner with. Susan explained this ‘quality over quantity’ philosophy saying, “Taking time to write individual pitches and personalized responses to media queries does take more time, but the media responds more positively to this focused attention because they know they are going to get high quality, exclusive content for their readers.”