Today, I wanted to follow up on last week’s blog about “Simple Marketing Advice.” My entrepreneurial son sent a flyer around the neighborhood to solicit work. He got his first customer, and he was so excited. I coached him on how to do a good job for him and be respectful. He came home beaming, with a crisp ten dollar bill in his hand. “And Mommy, he says he has other jobs that I can do next Friday too!
My son is learning the lessons of commerce: the excitement of your first customer, the desire to please, your customer, the thrill of getting paid, that indescribable feeling of endless opportunity stretching out before you.
What’s the marketing lesson? It’s a LOT easier (and cheaper) to keep a customer than to get a new customer. Once you get a customer, treat them like gold, because they will keep coming back for all the great things you have to offer. Find new ways to delight them, and you will be able to prosper with them.