In my last blog, I talked about social media audits. Once you have the analysis of what is being discussed (or, sometimes just as importantly, what is NOT being discussed) you can move into action.
How do you do that?
Get help. There are also companies that will help you manage your on-line positioning and help you shape how people see your brand. Social media is not something just for college students anymore. Whether you are a Fortune-500 company or small start-up, you need to think about your online image, both in terms of a website but also in terms of the blogosphere. Are there positive things being said about you? Are negative things being said about you? Engage in the conversation! Hire a firm that specializes in social media to jump in to the blog/forum/video-sharing site/social network/message boards on your behalf and communicate YOUR message. This allows you to a measure of control in today’s user-generated world during a time when many advertisers feel out of control.
If you are “old school,” you may think this is SPAM. It’s not. It’s conversational marketing that has a leg up on traditional marketing it’s completely measurable. Activating this type of a campaign can radically improve your results.
Ask anyone who’s tried it. Welcome to the twenty-first century. Enjoy the ride.