A friend of mine who is a copywriter sent me an email with the subject line “No Wonder We are Cranky” with a link to a YouTube video. Anyone who has ever developed creative — an idea, an advertisement, copy for a brochure, a visual depiction of a process — has lived through this process.
The video shows someone trying to develop creative, based on client specifications, consumer input, senior management desires and a whole host of other constraints that result in a creative mess.
This should remind us not to over-think our communications. Clear, simple, communications should be the goal. In the age of over-segmented, super-researched, trying-to-please-all-people communications, remember the KISS principle that you heard about first in grade school: Keep It Simple Stupid.
It doesn’t matter whether you are on the client side or the agency side, you will relate to this video. For a little lighthearted humor, check out the video HERE: