I love what the skittles.com team has done.
Just this week, skittles.com made a seismic shift in its website. They made the bold move to transition their home page away from a standard, brochure-type web page that touts the wonders of Skittles, replacing it with a dynamic page that automatically monitors digital conversations. Monday it was a Twitter Feed, Tuesdayfeatured their Facebook Fan page, and now the landing page redirects you to the ever-evolving Skittles facts posted to Wikipedia. While the more “corporate” product-driven information is still there, the brand has embraced the consumer whole-heartedly, saying, in effect, “Whatever conversations our consumers are having is way more relevant and interesting than what we ourselves could say.”
I LOVE IT!
It’s just a sign of things to come.