Is there anything low-tech that you are doing right now? Anybody who reads my newsletter as well as my blog knows that I am a big proponent of all of the changes and opportunities that have been developed because of the surge of digital penetration and variety of Web 2.0 executions available to a marketer today.
But I don’t want to forget the tried and true. I was working with a client, reading about the results from the sampling that they did at a movie screening college. As I look at the photos and saw a lot of kids engaged with the brand, I was reminded of how sometimes, it is the low-tech options that can be really good and that can do a lot for you. Door hangers, windshield flyers, branded premiums, and Tupperware-type parties are all still very viable. Are there any low-tech opportunities that you are passing by or turning your nose up at because it doesn’t seem sexy enough, because it is not on the cutting edge of cool? Don’t pass up on an opportunity just because it is not high-tech. In addition, maybe there are ways to make it high-tech, to tie it to all of the new media that is available. Maybe you do a postering campaign or a billboard campaign that has been around forever. So you add text messaging. Maybe you offer a printed piece of paper but you direct your consumers to a website where they can get free downloads. The possibilities are endless. Just make sure you are not high-tech snob.