Filling the Void

Yesterday was a perfect example of a marketer’s opportunity. Millions of Americans were wondering, “There are no football games on.What should we do?” I suppose that some watched Tiger Woods blow away the rest of the golfing field at the Buick Invitational, but really? How exciting could that be? Yawn.

If you were a retailer, you could have created an event for people to come to, on-line retailers could have created some fun on-line game for people to engage with their brand. There are a million possibilities.

At Beacon Marketing Group, we work with clients to find what we call “Magic Media Moments.” These are moments when your customers are still, when there is not a lot of other distractions, when a marketer can easily engage with consumers in an uncluttered environment. One example of this would be in theaters. Movie-goers are sitting there, munching on popcorn, waiting for the show to start, watching the slides of movie quotes and trivia because there isn’t anything else to do. Is there something you could do there to engage your customers with your brand? How can you fill the void?