Because I have committed to finishing my book, I joined the Book Marketing Challenge, a 30 day online program for authors that goes through many great topics related to marketing book. It’s run by D’vorah Lansky, author of Book Marketing Made Easy, 21 Ways to Launch a Successful Virtual Book Tour, Develop Your Author Platform, Connect, Communicate and Profit and Conversations About Marketing. D’vorah pulled together experts to talk about every aspect of marketing that you can think of. They all had good ideas to share and valuable tips that others can implement right away. I learned a ton about virtual book tours, how to publish on Kindle, the value of teleseminars and establishing an author platform. I got ideas on how to generate content and build the business with my book. I understand that these ideas don’t have to all be done at once; I can spread them out over time. As a matter of fact, I have concrete ideas for my business that can carry me through the next year.
But that’s not really what I learned. What I learned is that you need to live your life giving completely of yourself and joyfully expressing yourself to as wide an audience as possible. You need to live life like D’vorah.
My expertise is in branding and personal branding. In my book Turbocharge Your Career, I walk people through a process to help them express themselves to their target audience in ways that are bold, authentic and heartfelt. In short, I help people be more like D’vorah.
You can tell that D’vorah loves what she does. During Q&A sessions with members of the Book Marketing Challenge, she giggles as she answers questions and interact with authors from around the world. She does so because she’s doing what she loves, and she truly enjoys helping other people learn the skills she has mastered. My guess is that as she goes through these concepts, her knowledge deepens. But it’s the joy of sharing that shines through. If you are living your personal brand authentically, your work becomes joyous. You do those things that you love to do. You do work like D’vorah.
D’vorah walks her talk. She’s written books, organized teleseminars, gone on several virtual book tours and engaged with partners, and she has built a business with her book. She’s been doing this for years. She’s figured out what she loves to do and is sharing that with the world in ever bigger, ever broader ways. That’s what personal branding is; that’s how you turbocharge your career! You live your life authentically, giggling even as you help people.
If you are an author, I would strongly recommend the Book Marketing Challenge (or any other offering D’vorah provides). You’ll learn a ton about how to market your book but mostly, you’ll get to see what authentic personal branding looks like. You’ll see the living example of what it means to turbocharge your career and how you can leverage your personal brand to make more money and have more fun at work!