Later this week, I will be training a group of insurance sales agents on the best ways to tap into the power that social media networks can provide, counseling them on how to authentically present themselves to potential clients as a viable solution to the financial challenges they meet. In the training that I do, one of my biggest hurdles is with those who are entrenched in what they have been doing and honestly, if what you have been doing is working for you, keep doing it. Just understand that the world is changing …. everyday …. every minute. Evolution is inevitable, and revolution is always possible!
As pre-work for the discussion, I have asked each one of them to watch the following video to prepare for the session. It was created by Eric Qualman from Socialnomics. While I wish the sources for all the “facts” were given, the spirit of the video is totally valid and worthy of consideration.
Have a digital day!