Often people come to me asking for a website, or to have me talk with their team about social media best practices, or ask my advice about what their LinkedIn profile should say. While I am happy to help with all these various digital activities, I always encourage someone to look at the larger overall digital marketing plan. In fact, marketing integration is much more important than in “traditional” marketing because each element builds upon (and depends on) each of the other elements.
Is yours complete?
If you pour your heart into making a great website, but it gets no traffic, your efforts will have been in vain. If you’ve labored over just the right keywords, but you have no way to talk to your prospects once you’ve brought them to your site, you will lose a LOT of traffic.
Digital branding requires that you look at all the different possibilities and, based on your strengths, capabilities and assets (coupled with a solid understanding of your consumer), design a digital marketing plan just for your needs. Ideally, you’ll want to use many of the following elements in your plan:
- A strong website: There must be a “home base,” someplace for consumers to come to be informed, to get involved, to be a part of your community.
- SEO: This gets people to come to that magnificent website that you just spent thousands of dollars on
- Social Media: How will you engage with your target audience? Go “hang out” with them (virtually speaking) and join the conversations that are inevitably happening about your industry, product or segment.
- E-newsletters/other e-mail marketing: Offer content and continue to have an on-going dialogue with your current (and future) clients.
- Blog: This allows for an in-depth conversation about topics of interest both to you and your target audience.
- Mobile: Everybody’s on the move. If there is a way to stay engaged with your audience on that most treasured of all tools (their phone), everyone will benefit!
The good news is that integrating these is not difficult, but it does require some strategic planning on your part. If you’d like help with that, give us a call. We’d love to help.