I gave a talk a few weeks ago about the Top Ten Secrets of Digital Branding, which was then written up in the local newspaper (follow the hyperlink to see the full article).
I want to clarify something pointed out in the article that may be misleading. Many of the people in attendance were not very knowledgeable about the blogosphere and had some questions about why they should blog and how commenting works. In the article, I am quoted as saying that you can edit the comments and pick and choose which ones get posted. While that is technically true, I want to be clear that I do not think that you should only publish positive comments. In general, you should publish all comments, as long as they are relevant to the discussion. The article is not clear that I was talking about spam comments or something off-color or outright offensive. Those are the ones that should be screened.
If you missed the talk but would like to have the information, check out our new FREE downloadable e-book on the Top Ten Secrets of Digital Branding.