What marketing lessons can we learn from today?
Here are some thoughts:
Delivering the right message to the right audience is critical to success.
You must be intimately familiar with your consumers to know what is going to push their hot buttons, just as you must be sensitive to your Valentine’s deepest desires. If you give a new mother sexy lingerie for Valentine’s Day, you are likely to get punched in the face. However, a certificate good for one “middle-of-the-night-feeding-so-she can-keep-sleeping” will earn you “Husband of the Year” status. So too with your customers: what can you give them that will make them love you forever?
Failing to deliver on expectations can be devastating to your ability to close the sale.
No cards, no flowers, no chocolate, no benefits? No sale.
Sometimes, the littlest gesture can make a loyal customer for life.
If you sent a email to your sweetheart today that simply said, “I love you,” it probably made a huge impact.
Customize your offer as much as possible.
Handmade valentines, made with construction paper, doilies, glitter and (usually) too much glue have a way bigger impact than one hurriedly purchased at the grocery store as an afterthought.
If you want to get “lucky,” find out what turns your customers on!
Do you know what your key benefits are? I am teaching a seminar in March and April about “How to Make Yourself Irresistible to Your Customers.” Come find out how!