Last week I attended the monthly meeting of the Business Women of Southern New England (BWSNE), where Kristin Ingram gave a talk about internet marketing and social networking. Even though much of the conversation was basic (aimed at those not familiar with the venue), I picked up some good tips. It was a good discussion, and I find that there is always something new to learn.
Some of the helpful tips that I got out of the meeting were to make sure to let people know what it is that you’re doing in your daily update (“Rahna is…”). If you have blogs, let people know that you’re blogging.
Social networking takes a bit of time but it will generate interest in business. Kristin says she spends about an hour a day on all the social networking sites (which feels like an awful lot of time) but, I must admit, the benefits are outrageous. Another woman in the audience who has successfully built her internet business said, “One of the keys is: make sure that you are not trying to sell your stuff to people on the internet. You’re trying to make connections, and that’s the critical aspect of social networking.”
Whenever I have discussions like that, I am always inspired to take more action on-line. I will continue to update and engage with my Facebook and Linked In accounts and look for more ways to share with my clients how to leverage internet marketing. Social media is always changing and there are unlimited possibilities in terms of how the internet can be used. Therefore, the opportunities and the way that people use the internet are unlimited.
If you’ve found an unusual use for your social media efforts, please let me know about it!