On Wednesday, I will be speaking briefly at the Connecticut Real Estate Investor’s Association Holiday Party about the need (especially in this economy!) for everyone to spend some time focusing on their own personal brand. Anyone who knows me knows that I feel passionately about this topic, and I wanted to get this message out to this crowd. After over twenty years of applying the principles of marketing to brands like LEGO and Miracle-Gro, I have found that you can also apply those principles to people with amazing results. If you become clear about what unique talents you have to bring to any situation, you will strengthen your career opportunities no matter whether you are a solopreneur or whether you work for a Fortune 500 company. If you spend some time in 2009 focusing on your own personal brand, you will see a profound impact on the business opportunities that you attract and how others view you.
Everyone who attends the holiday party will receive my new CD called Signature for Success: The Seven Success Principles of Personal Branding. I’m really excited about this program. Holly and I have been working on developing several different information vehicles to get this message out. There will be more to come in the coming months, but in the meantime, if you would like more information on this, check out the programs section of www.beacon-marketing.com. You can also contact me directly at Rahna@beacon-marketing.com or by calling 860-254-5907.