So today’s project is trying to find some great (current) examples of social media done right. I teach businesses about the necessary mindset for using Web 2.0 tools, and I have found that specific examples help them wrap their brains around a concept in a much more tangible manner.
So, who’s done a good job in engaging their consumer base in meaningful interaction that builds relationships and company value at the same time?
I’ll put this out there as a list to get some conversation started, but if you have others, I’m all ears:
- Entertainment industry
- Charity Tie-ins
- Viral campaigns
- iPhone Apps
- kids campaigns
- Mobile marketing
- What did they do that was so interesting?
- Why do you think it was so great ?
- How did they do it (what elements did they use)?
You can post something here as a comment or send a tweet to @Rahna.