Entries by Rahna

MUDSLINGING AND PERSONAL BRANDING

Politics can be really mean. I’ve been advising a woman in her bid for public office, and the election is fast approaching. Her other advisers have given advice about how her opponent is expected to respond in the final days leading up to the election. One of the decisions to be made is whether to […]

KEEPING TOP-OF-MIND WITH YOUR CUSTOMERS

Written by Rahna Barthelmess originally for Southworth Blog No matter what business you are in, you need to purposefully, thoughtfully and carefully plan out ways to stay top-of-mind with your customer base. If you sell consumer packaged goods, you are likely to use television advertising to let people know about your great product. If you […]