Tonight I am speaking at the first meeting of the inaugural meeting of the National Association for Small Business Owners. This is an organization that is dedicated to giving small business owners the resources and the education they need to grow their businesses. Everyone knows how important it is to network; finding the right people […]
I had a discussion recently with someone from an advertising agency regarding choosing the accounts that one would or wouldn’t work on. The gentleman said, “I don’t think we can be picky about the work that comes to us.” This agency does mostly on-line work, including websites, social media campaigns and on-line advertising campaigns. I […]
Who has the biggest personal brand in the US and arguably, the world, right now? Michael Phelps. This is not just the winningest Olympian of all time; this is a super brand. How does this happen? Clarity. Consistency. Communication. Commitment. Let’s break it down. Clarity – Phelps knows what he is about. He is clear about his […]
Michael Phelps on a Corn Flakes box!? I love it. He’s being unique, bold, different, going-left-when-everyone-else-has-gone-right, very un-Wheaties-like. Michael Phelps on a Frosted Flakes box!? Many people don’t love it. There is a tremendous uproar about what kind of statement Phelps is making, endorsing sugary cereals and such. This is a guy who consumes over 12,000 […]
I usually don’t slam a lot of negatives on this blog, but honestly, I just have to express my opinion about the McDonald’s chicken sandwich advertising during the Olympics. Ugh. The ads feature athletes announcing early a.m. times (5:30 am, 6 am, 6:30 am), the implication being that you need to get up early in […]
Have you heard about ChaCha? There is an 800 number you can call (800-2ChaCha) or text a message to 242242 to ask any web-searchable question and within minutes, they will send you a text message answer for free. The call goes somewhere in Indiana, where the question is farmed out to a team of 10K […]
Kathy McAfee is the Marketing Motivator, a leadership and presentation coach whom I have had the privilege of knowing for nearly two years. Recently, I spoke with her about a new personal branding program I have been developing called Your Light. Your Potential. Following our conversation, she wrote a blog about it, which you can read at http://www.motivatedleader.com/8/resuscitating-your-work-force/ […]
I am just finishing reading The Mary Kay Way by Mary Kay Ash. I like to read, especially books about the titans of American Business. Mary Kay Ash was one of America’s premier women entrepreneurs and this book, originally released in 1984, has been re-released in the celebration of the company’s 45th Anniversary. In the book, she discusses […]
A client of mine, Poise, Polish and Panache had just had an article published in the local Whittier Daily News. This start-up company provides etiquette training and is just getting established in the community. 1.Congratulations! It is very exciting to be published in the newspaper and marks a great milestone in your company’s growth. 2. To all others reading this […]
A friend of mine who is a copywriter sent me an email with the subject line “No Wonder We are Cranky” with a link to a YouTube video. Anyone who has ever developed creative — an idea, an advertisement, copy for a brochure, a visual depiction of a process — has lived through this process. The video […]
