Today is the wonderful day of Thanksgiving. I am so thankful for the client’s “problems” I’ve been able to shed light on. I am blessed to have such a supportive cirlce of friends and family to share my ideas, my excitement, my interests and my challenges with. I consider myself so fortunate to have mentors […]
Last week I attended the monthly meeting of the Business Women of Southern New England (BWSNE), where Kristin Ingram gave a talk about internet marketing and social networking. Even though much of the conversation was basic (aimed at those not familiar with the venue), I picked up some good tips. It was a good discussion, and I […]
I teach marketing principles for The University of Hartford’s Center for Entrepreneurial Studies. One particular class I was teaching today is part of a series that takes budding entrepreneurs through a business feasibility planning blitz over the course of three months. The course reviews the basic concepts in all aspects of business planning: marketing, product […]
The new consumer requires a new marketing plan. Last week I had a meeting with the research team at Nickelodeon’s headquarters in New York to talk about the possibility of doing some focus groups or other proprietary research for them. We were talking about how interesting it is to be in research right now. The […]
I read an article the other day from MediaPost’s Engage: Kids 6-12 entitled, “Born to Blog? Meet the New Social Networking Sites for Kids” which can be found here: http://www.mediapost.com/blogs/engage_kids/?p=4 Because I am a youth marketer and need to stay on top of trends with kids, I was quite interested in reading it. I was highly disappointed […]
I have many opportunities to talk to a lot of social media experts and digital marketers, and the common trend among them all is no matter what industry, whether it’s children’s marketer or the insurance industry, everybody’s just trying to keep up. The landscapes for digital marketing are changing so rapidly with new opportunities and […]
It’s hard to keep up with all the technology available to marketers today, but in order to serve my clients in the most thorough manner possible, I feel that I need to keep investigating all the options open to those who want to strengthen their brands. Anyone who talks with me knows that I am […]
ontinuing the discussion of my last post, I just read a bulletin put out by MediaPost’s Research Daily that recaps a study done for Parenting Magazine http://www2.worldpub.net/images/parenting/pdf/MomMatters_JulyAug.pdf The study shows the differences between Gen X moms and Gen Y moms in terms of where they are going for information and parenting guidance. Here’s what it […]
There are some who have not taken me up on the offer of a Social Media Audit for their businesses. I understand that you are not sure whether this information would REALLY be relevant. I can tell you that in 98% of the industries selling products or services today, it would be. How do I know […]
Here’s a question: What do college kids use text messaging for? I don’t think that there is any question that college kids are among the biggest users of text messaging but what is the content of their text messages? Business people use their Blackberry’s to give basic information. “I will be five minutes late to […]
