Entries by Rahna

What is the Benefit of Outsourcing my Marketing?

“Should I be outsourcing my marketing?” This was a question asked of me recently at the trade show I attended last week. It came up during a discussion when I was asking manufacturers, “Who does your marketing?” Many said, “Oh yeah, we have a person in charge of that…” But it usually ended up being […]

CAMX and B2B Digital Marketing

B2B Digital Marketing and Lead Generation: What 99.99% of All B2B Companies Need As I explained in my last blog post, I recently attended the Composites and Advanced Materials Expo in Annaheim, CA. Since my particular area is in B2B digital marketing, I was asking people how they get their marketing done, who handles their search […]

Innovation in Composites: A Recap of CAMx 2016

I love to see the innovation in composites going on globally. I attended the 2016 Composites and Materials Expo in Anaheim, California, for the first time this year, and what an eye-opening experience it was! As a perpetual student of innovation, I love seeing how companies are pushing the boundaries of what has been done […]


Tonight I was privileged to attend an inspiring opening keynote speech by David Gutelius, a Silicone Valley serial entrepreneur and company builder who used machine learning to help develop Siri (which eventually sold to Apple), TrapIt, Tempo AI and Desti.   The PAC talk, Creating a New Reality, was a great way to launch the Principia […]

St. Louis Personal Branding

Here are a few ideas that I shared in a recent St. Louis personal branding session at Product Camp St. Louis 2016. In thinking about personal branding, I talked about how important it is to be clear about who you are and what you have to offer. This can be difficult for some people, as […]

St. Louis Personal Branding, Digital Branding, and Innovation Conversations: A Recap of Product Camp 2016

This past weekend I had the opportunity to speak at Product Camp St. Louis, a conference filled with inventors, product managers, project engineers and other entrepreneurs. I actually spoke on three different topics as a St. Louis expert in personal branding, a professional from a digital branding agency, and as a catalyst for St. Louis […]

Speaker on Innovation

I’m so happy to announce that I have been asked to speak at the Principia Public Affairs Conference on March 24 through the 26th. This conference will focus on innovation, so I’ll be sharing stories about how we approached innovation include in companies like the ones I’ve worked for like LEGO and Miracle-Gro. Here’s the […]


Well, I’ve done it. I’ve committed to launching my book in the next three months… My husband is highly skeptical, my kids are indifferent, and my parents are cheering me on. So many things have gotten in the way of publishing this thing: we moved, I work as Director of Advertising for Build-A-Bear Workshop, I […]

Love Letter from a Client

Recently, I got an email from one of my private clients that made my heart sing. This was not a normal “testimony” from a satisfied customer. This was much more raw and heartfelt and touching. I don’t think it’s right to share his identity–the sentiment is so personal that I think it is best left […]