B2B Digital Marketing and Lead Generation: What 99.99% of All B2B Companies Need As I explained in my last blog post, I recently attended the Composites and Advanced Materials Expo in Annaheim, CA. Since my particular area is in B2B digital marketing, I was asking people how they get their marketing done, who handles their search […]
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Entries by Rahna
I love to see the innovation in composites going on globally. I attended the 2016 Composites and Materials Expo in Anaheim, California, for the first time this year, and what an eye-opening experience it was! As a perpetual student of innovation, I love seeing how companies are pushing the boundaries of what has been done […]
Tonight I was privileged to attend an inspiring opening keynote speech by David Gutelius, a Silicone Valley serial entrepreneur and company builder who used machine learning to help develop Siri (which eventually sold to Apple), TrapIt, Tempo AI and Desti. The PAC talk, Creating a New Reality, was a great way to launch the Principia […]
Well, I’ve done it. I’ve committed to launching my book in the next three months… My husband is highly skeptical, my kids are indifferent, and my parents are cheering me on. So many things have gotten in the way of publishing this thing: we moved, I work as Director of Advertising for Build-A-Bear Workshop, I […]
I had the privilege of speaking at last week’s St. Louis Business Journal Women’s Confidence Conference as a panelist. The topic was Confidence in Branding (You) and the conversation was GREAT!! The whole day was fantastic and so many ideas were shared. The keynote speaker was Claire Shipman, a Senior National Correspondent on ABC’s Good […]
Last week I had the privilege to speak at the St. Louis Chapter of the Association of Funding Professionals Annual Conference about Marketing Secrets of Donor Centered Fundraising. The session was packed with the top fundraising professionals in St. Louis from the Development Team of the Missouri Botanical Garden to Managers of the St. Louis […]