Entries by rahna

Search Engine Optimization: Are You Getting Fooled by Google Personalization?

If you are doing your own SEO work, you may be getting lulled into a false sense of security because of Google’s penchant for personalization. Everybody knows how important it is to be on page one of Google for the keywords relevant to their industry. Have you ever typed in your most relevant industry keywords […]

CAMX and B2B Digital Marketing

B2B Digital Marketing and Lead Generation: What 99.99% of All B2B Companies Need As I explained in my last blog post, I recently attended the Composites and Advanced Materials Expo in Annaheim, CA. Since my particular area is in B2B digital marketing, I was asking people how they get their marketing done, who handles their search […]

Innovation in Composites: A Recap of CAMx 2016

I love to see the innovation in composites going on globally. I attended the 2016 Composites and Materials Expo in Anaheim, California, for the first time this year, and what an eye-opening experience it was! As a perpetual student of innovation, I love seeing how companies are pushing the boundaries of what has been done […]


Tonight I was privileged to attend an inspiring opening keynote speech by David Gutelius, a Silicone Valley serial entrepreneur and company builder who used machine learning to help develop Siri (which eventually sold to Apple), TrapIt, Tempo AI and Desti.   The PAC talk, Creating a New Reality, was a great way to launch the Principia […]