Entries by Liam Frager

HOW TO LAUNCH A CEO

Written by Rahna Barthelmess originally posted on Southworth Blog The CEO’s personal brand can have a dramatic impact on an organization’s overall brand (and vice versa). When you think of Jack Welsh, you think of GE; think of Virgin Atlantic and it brings Richard Branson to mind. The “changing of the guard” is an important […]

THE POWER OF PRESENTATION

Written by Rahna Barthelmess origninally for Southworth Blog In branding, how you present something is just as important (if not more important) than what you present. Cooks understand this when they spend a long time deliberating over which plate to use and what garnishes to use when putting a superb dinner together. It’s not just […]

BUILDING A MONUMENTAL BRAND

When you are trying to build a brand, sometimes it’s important to do something BIG. Whether building a personal brand or corporate brand, “go big or go home” is wise counsel. In order to make a big impression, you need to think BIG!   This strategy can work in many different types of branding. St. […]

BUSINESS CARDS THAT WORK

Written by Rahna Barthelmess for Southworth Blog It’s just a little bit of paper… just two inches high by three inches wide, just an unassuming piece of paper with a name and a phone number on it….so why is it so important? Because it’s your business card! Oftentimes, it is one of the first impressions that […]

SOCIAL MEDIA IS THAT THAT: SOCIAL

Written by Rahna Barthelmess originally for Southworth Blog …which means that the rules of etiquette apply. If you want to build your brand using social media outlets, remember your table manners.   Use the right utensils. Those unaccustomed to fine dining can get overwhelmed by the broad array of silverware—which fork should I use for salad […]

WANT TO CREATE A LEADERSHIP BRAND?

Written by Rahna Barthelmess originally for Southworth Blog That’s what all marketers strive for…but how do you achieve such a status?By focusing on those elements that will really make a difference.The following are key ingredients that leadership brands have: Vision: Leadership brands see the future before everyone else; they know where they want to go. That […]