Entries by Josh Barthelmess

Consistency in Every Detail

I am conducting a four-part tele-seminar about branding, and the discussion came up about consistency. It is of critical importance, as it ensures that every little touchpoint with the consumer resonates with all the other communications that impact your brand identity. I was trying to point out how clear branding is by asking people to […]

Taglines Obsolete?

I read an article from BrandWeek today about how taglines are being used less and less www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677226. Are taglines going away? I don’t think so. It has to do with being true to your brand. What are you about? If you can communicate that without a tagline, that’s fine. They pointed to Starbucks as an […]

Rabid Fans Buy High-Priced Products

I attended The Learning Annex’s Wealth Expo this weekend in New York, and there are lots of marketing lessons to be taken from it. From Tony Robbin’s motivational session that talked about how anyone can achieve happiness by a change of mindset to Donald Trump’s typically self-aggrandizing and simultaneously sobering message that not everyone in […]